The challenge

An eight-agent listing team arrives with polished presentations but delivers essentially the same pitch to every seller. One homeowner needs a predictable moving date. Another wants fewer disruptions. A third is focused on price. Agents describe their marketing before learning which problem matters most.

The OnCue approach

A proposed pilot pairs Listing Presentation practice with manager coaching on discovery. Each agent rehearses a seller with a different motivation, then explains a plan tied to that motivation. The manager checks whether the agent asked for the seller’s priorities, supported recommendations with evidence, and established a clear decision process. A difficult objection becomes the next rehearsal assignment.

Research context

In NAR’s 2025 profile, 91% of sellers used an agent. Representation remains common, making the choice of agent a meaningful commercial opportunity. That figure does not predict how often any individual agent wins a listing presentation. NAR, 2025

Illustrative outcome

Hypothetical example · Not an OnCue result

Across 40 qualified listing presentations, an increase from 18 signed listings to 22 would move the win rate from 45% to 55%: four additional listings and a 10-percentage-point increase. This is a scenario for evaluating value, not a forecast.

What to verify

Compare similar seller sources and property segments. Record reasons for wins and losses, and distinguish a signed listing from a completed sale.