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Brendan Hsu
Brendan Hsu is the founder of ACRE Partner and leads OnCue by Advisy, the AI roleplay and call-scoring product these articles are drawn from. He edits every article on this blog.
34 articles by Brendan Hsu
Accounting Firm Fee Increase Script: Say It, Don't Send It
An accounting firm fee increase script for the call most firms avoid. Why the letter fails, how to state the new fee without apologizing, and a partner drill.
Retention · 12 min read
SaaS Discovery Call Script: When They Already Use a Tool
A SaaS discovery call script for the buyer who already has a tool. Get past the incumbent brush-off, find the real pain, and earn the pilot without pitching.
Discovery · 12 min read
Dental Case Acceptance Script: The Money Conversation
A dental case acceptance script for the money conversation. Why accepted plans stall at the number, how to frame cost and financing, and a coordinator drill.
Closing · 11 min read
Photographer Asked to Work for Exposure: The Counter
A photographer asked to work for exposure can fold, lecture, or counter. The counter that keeps the door open, when a discount is real, and when to walk away.
Objection handling · 11 min read
How to Pitch a Brokerage on a Media Partnership
How to pitch a brokerage on a media partnership: what the office actually buys, the three people you must win, a script for each room, and a pilot that books shoots.
Closing · 11 min read
Financial Advisor Fee Objection: A Script That Holds
The financial advisor fee objection is rarely about the fee. It is about whether the prospect understands what they pay for. Framework, scripts, and a drill.
Objection handling · 11 min read
Photography Cancellation Policy Conversation: The Deposit
The photography cancellation policy conversation, scripted: acknowledge the money, hold the deposit without saying policy, offer credit forward, keep the agent.
Retention · 10 min read
How to Handle Endless Revision Requests in Photography
How to handle endless revision requests in photography when the client is nice: a policy you can say out loud, one diagnostic question, and the paid-revision line.
Retention · 10 min read
Insurance Renewal Save Script: Keep the Policy
An insurance renewal save script for agents. What to say when the premium jumped, the customer has a cheaper quote, and the call is reactive. Plus a drill.
Retention · 11 min read
Client Complaint About Photo Quality: Taste vs. Defect
How to handle a client complaint about photo quality: sort taste from defect, decide on re-edit or reshoot, and reply so you keep the account.
Retention · 12 min read
Late Photo Delivery Client Complaint: The Save Call Script
How to handle a late photo delivery client complaint the night before launch: the first sentence, an honest ETA, and a make-good that is not a refund.
Retention · 12 min read
Gym Membership Sales Script: Tour, Goal, Close
A complete gym membership sales script: the greeting, the goal conversation, the tour, the price objection, and the close. Plus a drill your desk can run today.
Scripts · 11 min read
Misleading Real Estate Photo Editing: Where to Draw the Line
Where misleading real estate photo editing begins, the liability the agent is not thinking about, and the lines that decline the edit without lecturing.
Objection handling · 12 min read
Scope Creep in Real Estate Photography: Freebies On Site
Scope creep in real estate photography starts as a favor on site. The change-order line that sounds generous, plus scripts for the backyard and twilight asks.
Objection handling · 12 min read
High Ticket Closing Script for the Skeptical Prospect
A high ticket closing script for buyers who know the playbook: the frame, discovery that earns the close, the burned-buyer objection, and the spouse stall.
Closing · 11 min read
Homeowner Present During Real Estate Photo Shoot: What to Say
Homeowner present during real estate photo shoot? Lines for the sentimental seller, the chatty host, the staging mess, and when to call the agent.
Scripts · 12 min read
Difficult Real Estate Agents Photographers Meet on the Shoot
Scripts for the difficult real estate agents photographers meet on location: the one who rushes, the one who piles on, and the one who directs every frame.
Scripts · 12 min read
Cleaning Company Sales Script: Beat the Cheaper Quote
The bid is credible on the first pass or the callback never comes. A cleaning company sales script for the walkthrough, the cheaper quote, and the save call.
Scripts · 11 min read
Selling Real Estate Photography to New Agents: First Listing
Selling real estate photography to new agents: a rookie, one listing, no budget. How to coach her through what the listing needs and earn a ten-year client.
Discovery · 12 min read
How to Sell 3D Tours to Real Estate Agents (and Floor Plans)
How to sell 3D tours to real estate agents who see them as a cost. Tie the tour to the buyer's decision and the next listing appointment, and when to say no.
Closing · 12 min read
Solar Sales Objections: When the Savings Number Fails
The hardest solar sales objections are about a savings number nobody believes. A translation framework, scripts, and a drill for reps selling under net billing.
Objection handling · 12 min read
How to Sell Drone Photography to Real Estate Agents
How to sell drone photography to real estate agents: tie drone and video to the lot, location, and price band, and know when to say a listing does not need it.
Closing · 12 min read
How to Present Real Estate Photography Packages: 3 Tiers
How to present real estate photography packages: build three tiers, anchor from the top, and walk an agent through them so the middle one is the obvious choice.
Closing · 12 min read
Commission Objection Script for Real Estate Agents
A commission objection script for real estate agents: net proceeds, not the fee. Lines for 'Redfin does it for less' and the buyer who will not pay their agent.
Objection handling · 10 min read
How to Approach Real Estate Agents at Open Houses
How to approach real estate agents at open houses: when to walk in, what to notice about the listing's media, and the lines that earn a card and a follow-up.
Scripts · 11 min read
Real Estate Networking Events for Photographers: The Scripts
Real estate networking events for photographers: what to say at brokerage mixers, association luncheons, and vendor tables so a chat becomes a booked call.
Scripts · 12 min read
HVAC Repair or Replace Script: Earn the Bigger Ticket
Homeowners hear replacement as a shakedown unless you show the repair first. An HVAC repair or replace script, a diagnosis sequence, and a drill for advisors.
Scripts · 11 min read
Win Back a Lost Client: Photography Agent Who Went Quiet
Win back a lost client in real estate photography: spot the agent who went quiet, run the diagnostic call, own the miss, and offer a re-entry that is not a discount.
Retention · 11 min read
"I Already Have a Photographer" Objection: Become the Backup
How to handle the I already have a photographer objection: stop competing with the incumbent, become the overflow option, and be the one they call when he is slow.
Objection handling · 10 min read
Mortgage Rate Objection Script for Loan Officers
A mortgage rate objection script for loan officers: what to say when the borrower has a lower quote, why the eighth of a point is not the issue, and a drill.
Objection handling · 11 min read
Real Estate Photographer Follow Up: A Two-Week Cadence
A real estate photographer follow up plan for after no answer or "send me info": voicemail, text, and call scripts spread over two weeks without becoming a pest.
Cold calling · 10 min read
Cold Call Script for Real Estate Photographers: The Opening
A cold call script for real estate photographers built for the first thirty seconds with an agent who has never heard of you. Opener, hook, brush-offs, drill.
Cold calling · 11 min read
Roofing Sales Objections: The Storm-Chaser Doubt
The biggest roofing sales objection after a storm is not price, it is whether you will exist in six months. A framework, a script, and a drill that earn trust.
Objection handling · 10 min read
Real Estate Photography Sales Script: Discovery First
A real estate photography sales script for the agent consultation: five discovery questions, how to present the package, and lines for the cheaper quote.
Scripts · 11 min read
Say it out loud before it counts.
Pick a prospect, have the conversation, and read the scorecard. One call tells you where a willing rep is losing the deal.